These 16 pages included clues to a location where Williams had buried an 18-carat golden hare that he had constructed. In 1979 England, a children’s book illustrator Kit Williams wanted to gain more attention and interest for his illustrations in his children’s picture books, so he came up with the solution of partnering with a writer, Tom Maschler, to publish a puzzle book that contained 16 detailed drawings with a word border. This treasure hunt book and Kit Williams might not be the ultimate founding father of this new genre, but they played a role in attracting attention and initial interest that later fueled this new genre. Through research on the origins and the first hits of this genre, I came across this interesting scandal of a real-life treasure book called Masquerade. The genre of armchair treasure hunts means a produced hunt for a prize or treasure which has been intentionally hidden and requires the solving of clues or providing the correct claim for the hunt’s prize. During the Christmas holiday, as I re-read Dan Brown’s The Da Vinci Code, I was wondering how this new sensation of armchair treasure hunts had started to become popular.
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